
Just got back from a couple of days in Scottsdale, sitting down and talking with almost all of the new Swiftpage management team at ACT! (Sage sold ACT! and SalesLogix to Swiftpage in March of this year).
Got a chance to meet with John Oechsle, the new President and CEO at Swiftpage (at the right in the photo). I’ve known Bob Ogdon (chairman of the board at Swiftpage) for almost 10 years. He was the primary reason that I was excited when Swiftpage announced that they were buying ACT! from Sage. The product could NOT be in better hands. Bob has always had a passion about developing software and services that transform end users’ businesses. He gets the concept of the sales cycle and building relationships.
Dan Ogdon is the new GM and product manager for ACT!. If you came to our Sage ACT! road show about 4 years ago, he was part of the Swiftpage team that came to town to support the show and spread the word about the new integration with ACT!. Now Dan is spending his days focusing on customer feedback and leading the team to integrate services that are in demand right now.
The whole management team that they are putting together has amazing backgrounds.
Of course they are well on the road to perfecting a SAAS version of ACT!, but they have also committed to keeping their desktop customers happy. I also got a look at the next desktop version that will be released sometime this fall.
So here is my first breaking news:
- This next version (2014-v16) that will be released this fall has the most impressive set of features that I have seen in a long time. I mean real features that are usable, not ones that just sound good. More on that as I am allowed to talk about it.
- After that release of 2014, Swiftpage will discontinue the focus on annual releases.They are focused on delivering a stabilized version with a code base that is updated via service packs This gives them the time to focus on putting more fully developed features into the product without the arbitrary threat of having to ship on an annual basis. Yea!
- Swiftpage is committed to continuing the development of a web/SAAS model of ACT!
- The mood is SOO different in the corporate offices. The product development team (they took most of the team from Sage) is excited about the new owners who definitely have more of a sales focus (as opposed to the accounting focus of the previous owners). They feel that management is much more open-minded and that they are encouraging creativity in the product direction. The sales teams are looking forward to having features that are valuable to talk about, as well as real options to online products like Salesforce.com.
Looking forward to the future of ACT! once again.
p.s. Back to regular tips starting next week.
{ 4 comments }

Several years ago I scheduled a webinar on Memorial Day (because I didn’t have the Federal Holidays marked in my calendar). Oops!
This is the 11th edition that I have written detailing everything you need to know about how to use the latest version of ACT! to boost your productivity and help you get the most our of your new Sage ACT! 2013 software purchase.
is just what you are looking for to help you better understand how to easily get your messages into the Swiftpage editor, how to create surveys and forms for your web pages, and how to create your own drip marketing campaigns.